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brief
A project for a type of furniture called Sony Style to decorate all the stores of North America (USA and Canada) independently from the setting up already present. The brief report asks that the design of the furniture transmit their image of name brand.
concept
The family of eight different modular types of furniture reflect the style and personality of the slogan SonyStyle: “Go Create”. The forms of the different modules are the natural evolution of the logo concept of Walkman. The memory stick of Sony, with its extraordinary accessibility expands the possibility of interconnecting between different systems and supports, and this is what the whole projected line wants to recreate: the modularity of the single piece that can work on its own or in a group; the maximum flexibility given the numerous combinations of different types of furniture modules.
project
This armchair is the big sister of the preceding one (PS2). Here the leather covering and padding are geared towards satisfying the ideals of comfort for even the most refined person. It is an armchair planned for Home Theatre and even this can be used singularly as an armchair or together with other modules to form a couch.
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