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brief
A project for a type of furniture called Sony Style to decorate all the stores of North America (USA and Canada) independently from the setting up already present. The brief report asks that the design of the furniture transmit their image of name brand.
concept
The family of eight different modular types of furniture reflect the style and personality of the slogan SonyStyle: “Go Create”. The forms of the different modules are the natural evolution of the logo concept of Walkman. The memory stick of Sony, with its extraordinary accessibility expands the possibility of interconnecting between different systems and supports, and this is what the whole projected line wants to recreate: the modularity of the single piece that can work on its own or in a group; the maximum flexibility given the numerous combinations of different types of furniture modules.
project
The (arm)chair presented here was inspired by the universe of Play Station 2 and reminds one of the form of the joystick. Even the material (fibreglass and tecnogel) takes one back to a youth and a video library. The chair can be used by itself or together with the modules and in other forms to make up a sofa.
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