Museimpresa is the Italian association of Company Archives and Museums. It’s associates include 40 of the worldwide famous leaders in the Made in Italy scene: Ferrari, Alessi, Kartell, Ferragamo, Ducati, Fiat, Bracco, Dalmine, Barilla, Intesa San Paolo, Zegna, Borsalino and many more. Museimpresa had a very traditional and institutional comunication that needed to be freshed out and brought into the XXI century.
project
Instead of adopting the image and style of a traditional (read bureocratic) institution we invited the client to appropriate themselves with the incredible cultural values of their associates; This means that Museimpresa IS Made In Italy, IS Innovation, IS Culture, IS Industrial Culture, Museimpresa IS creativity etc. We designed for them a new website, which was the initial request, where all the associates could have an entry point to their content and that could also be a platform for future development, a site that could plug-in new content and web2.0 networking tools.
The communication strategy will be an ongoing process, shaping little by little the image of Museimpresa and helping them fulfill their founding principles such as creating the network of Museums of the associates they represent
